Justin M. Surgent.
Marketing Professional.
Intro
Results-driven marketing professional with over 10 years of experience in marketing communications, digital strategy, and content creation. Proven track record of increasing engagement and driving growth through innovative marketing campaigns. Skilled in marketing strategy, digital marketing, copywriting, and design.
Work
With nearly 10 years of experience in marketing, I've specialized in creative roles within B2B organizations. My expertise spans graphic and print design, copywriting, photography, videography, web design and development, digital marketing, and content creation.
While I thrive on creating compelling content and visuals, my passion now lies in crafting effective marketing strategies. I enjoy piecing together the creative elements to form a cohesive plan, but what excites me most is developing and executing the strategy that drives results and growth.
About
When I’m not at work you can find me on the NH ski slopes in the winter, cycling the gravel trails nearby in the warmer months—and always working on renovating the 1950’s cape I purchased with my wife in Manchester, NH in 2022.
Resume
2022 - Current / Optikos - Marketing Communications Manager
Wakefield, MA
2019 - 2022 / Optikos - Marketing Communications Specialist
Wakefield, MA
2018 - 2019 / Simplify Compliance - Senior Marketing Coordinator
Middleton, MA
2016 - 2018 / BLR (Now Simplify Compliance) - Marketing Coordinator/Copywriter
Middleton, MA
2013 - 2016 / Technology Business Research - Marketing Coordinator
Hampton, NH
2013 - 2021 / Freelance Copywriter
Education
Current
University of New Hampshire
Peter T. Paul College of Business and Economics
MBA, Manchester Campus | Expected Graduation Spring 2025
Completed
University of Massachusetts Amherst
B.A., Class of 2014 | Journalism
University of Massachusetts Lowell
Undergraduate certificate, Sept. 2019 | Graphic Design
Undergraduate certificate, Feb. 2019 | Web Design
A Few Highlights
Created first GoogleAds campaigns since 2014 across multiple product areas. Increase web users to site tenfold, and web site views almost 500%.
Creation, deployment and tracking of web ads across multiple media platforms with over 635,000 impressions and 618 direct website clicks in 2023. Responsible for the organization’s most successful digital media campaign yet of 235,000 impressions and 383 clicks.
Optimized CRM processes to recover previously lost leads, increasing the number of usable leads by 177.8%
Developed and managed integrated marketing communications plans for six targeted year-long campaigns, resulting in a 20.7% increase in lead generation.
Drastically improved deadline adherence and relationships with media partners and implemented brand style and guidelines to all forms of digital marketing.
Digital Marketing
Implemented organization’s first content creation process, including bi-weekly meetings with engineering management and staff to brainstorm content ideas, track progress and review finished pieces. Created and maintained consistent blog creation and posting schedule to Anywhere Light Goes blog of 1 technical post per month with over 86,000 views since inception in March of 2023.
Spearheaded first ever whitepaper campaigns with media partners, including content editing, design and layout, and media strategy, generating over 125 direct leads for sales in a niche engineering market.
Content Marketing
Email Marketing
Improved email design and templates for modern media usage. Implemented copywriting and subject line best practices, brand guidelines and mobile-friendly styles to email messaging. Maintained an average 28.5% open rate across all emails.
Implemented first usage of text-based sends and first-name customization for email deployment for improved customer experience in sales manager sends.
Redesign of website homepage and 6 market pages for multi-device functionality and user readability.
Countless web page rebuilds and redesigns for improved readability and functionality.
Oversaw backend development of legacy system upgrade to newest PhP version and site editor update to improve website speed and usability.
Implementation of lead generation software for Wordpress to directly import web users as CRM leads in a Microsoft Dynamics on-premise environment.
Improved lead capture capabilities with lead form/CRM integration and lead form consolidation.